Amorepacific has launched Rarekind, a brand that aims to show “makeup doesn’t have to be boring or neat — it can be playful and expressive.”
 
The products include:
 

• Oversmudge Lip Tint: Coats the surface of users’ lips with color, while moisturizing the inside of users’ lips with almond oil and shea butter to “keep users’ lips looking great and comfy.”
• ‘Rarelity’ Lipstick: Rare + Reality: Creates a faded matte texture on users’ lips without the lumping, even when applied several times.
• Mini-Album Contour: Features a unique, retro design to “send users down memory lane.”